There's an art in 'the close'. Ask anyone in the sales profession, or used to pitching ideas and they'll tell you all about how a brilliant demonstration or tangible rapport with your customer is worth nothing unless you can close the deal. Infact it's worse than that - you've probably burned a fair few dollars in the process.
Yep, closing a sale is critical; much like closing a film I think. Sure, I can accept a few duffers where the whole thing is a dream sequence or the saga is 'to be continued' but 90% of the time I'm sorry but I need a proper ending. It doesn't have to be happy, but if you're going to tell a story, write a book or make a movie please please PLEASE can you make sure you finish it off.
Cutting the film as you prepare to fight a wolf single-handed is not what i call an ending. Joe Carnahan please take note.
Marc Pinder - Delivering IT Application Services for a healthcare and insurance company. And putting the world to rights right here.
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